Toolkit
Our toolkit gives you everything you need to bring the Unlock an Unexpected Upgrade movement to life.
Here, you’ll find ready-to-use videos, visuals, and content inspiration designed to help you share the message of responsible travel and inspire others to experience Europe differently.
These assets are free to share and intended for campaign-related activities only. See terms and conditions of use.
Don’t forget to use #UnexpectedUpgrade and help grow the movement.
Brand Book
Press Toolkit
Logos
Image Directory
Go Offbeat
Go Offbeat
Explore Leiden for crowd-free canal views.
| Location | Leiden, Netherlands |
|---|---|
| Copyright | Veerle Sloof |
Go Offbeat
Explore the Baltics for priority access to our creative cities.
| Location | Riga, Latvia |
|---|---|
| Copyright | Kirsten Wendlandt |
Go Offbeat
Explore the Baltics for priority access to our creative cities.
| Location | Vilnius, Lithuania |
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Travel Off-Peak
Travel Off-Peak
Discover Slovenia in fall for priority access to Europe’s historic cities.
| Location | Ljubljana, Slovenia |
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| Copyright | Dean Dubokovič |
Travel Off-Peak
Visit Portugal in fall to indulge in the wine harvest season.
| Location | Douro Valley, Portugal |
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| Copyright | Joao Silva |
Travel Off-Peak
Try Transylvania in fall for a more vivid experience.
| Location | Transylvania, Romania |
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Travel Off-Peak
Visit Estonia in April to experience the exclusive fifth season.
| Location | Estonia |
|---|---|
| Copyright | Romet Vaino |
Love Local
Love Local
Unwind like a local in a traditional Finnish sauna.
| Location | Finland |
|---|---|
| Copyright | Julia Kileva |
Travel Green
Travel Green
Ride the rails into Europe’s iconic halls of design.
| Location | Antwerp, Belgium |
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Travel Green
Venture beyond Salzburg for free by public transport.
| Location | Hohe Tauern National Park, Austria |
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Video Directory
Terms and conditions of use
By downloading or using the assets in this toolkit, you agree to the following terms. These materials are intended for tourism businesses and organisations participating in campaign-related activities. All assets must be used in accordance with the guidance provided in this toolkit.
The assets may be used in digital and print marketing materials. They may not be used for signage, vehicle branding, packaging, merchandising, or any other commercial products without prior written permission from the European Travel Commission (ETC).
All assets remain the property of ETC. ETC reserves the right to withdraw permission to use the assets if they are used in a way that does not comply with these guidelines.